Music Vidoes on Youtube/ Music Consumption

"sitting down and watching music was a new thing - it changed the mass market's notion of what music entertainment was," he says (Rigopulos). As we sit in his office he describes how Rock Band could be the next stage of evolution for the music industry, as well as the game industry.

I think its interesting how the way which people experience music continues to evolve. It will be interesting to see if 'Rock Band' will have the influence which music videos had in the early 90's. People stopped listening to music and started watching it. Will people stop listening to popular music and start *playing* it? Maybe not, but these types of game have had large cultural effects. Before guitar hero no one had heard of Dragonforce, and Id also argue that this game helped raise popularity of Arcade Fire and old Weezer music.